DITA's vision is to ensure that a sustainable transport network underpins and promotes economic prosperity throughout the Dales area, whilst minimising carbon emissions.

By working in partnership through the West Yorkshire Integrated Transport Authority, the Yorkshire Dales National Park Authority and North Yorkshire County Council, DITA intends to specify, secure and promote an agreed integrated network of public and community passenger services in the areas of the Yorkshire Dales National Park and the Nidderdale Area of Outstanding Natural Beauty and the main towns and centres on which they are economically and socially dependent. DITA will not be an operator itself but will facilitate the choice of the best transport: bus, cycling, social car, walking or community bus. We will only achieve this through full and on-going community engagement, so that problems can be identified accurately and solutions designed that are fit for purpose and sustainable.

This network shall not only be environmentally sustainable, in the sense of minimising carbon emissions and other adverse impacts, but also financially sustainable in containing the support payments from public authorities in real terms to no more those in the 2011/12 financial year. Indeed DITA intends by good marketing, securing contributions towards the costs from Dales stakeholders that are beneficiaries of the transport network and continued improvements in integration and efficiency, public support payments will continue to reduce below 2011/12 levels.